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Index :: Light Up New York

Online Game Concept

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Light Up New York is a concept for an online game where users can win a trip to New York City. The brief set out the need for a bold & impactful design, engaging the user in simple tasks. The concept was developed based on the classic board game, Connect 4, where rooms in three skyscrapers are lit up to form a continuous line. A logo, landing page and animated banners were developed alongside storyboards for the game. The image below gives a breakdown of the interactive elements, so developers could implement necessary coding.

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Above: The aim of this game is to connect four lit bulbs in-a-row, in all three of the skyscrapers. There are both lit and faulty bulbs in each building and the user must attempt several paths in order to find four in-a-row. There is also a rollover to indicate which room is selected.

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Above: First Step shows a room on Skyscraper 1 has been selected at random and the user is moving to select a second. The chosen room has a lit bulb.

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Above: Final Splash page congratulates the user on a successful game, and reminds them of the available prize. A brief form is included to gather user details, along with a submit button that reflects the excitement of the prize-win, saying ‘Take me to New York’.

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Above: Landing Page to promote the online game and competition.

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Above: Stills from the animated banner for Light up New York

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